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Marketers define customer value as
A. Providing products that fill an unmet need in the marketplace
B. Providing a product or service at the lowest possible price after covering all production expenses
C. The perceived monetary or nonmonetary benefits that customers receive from a product compared to the cost associated with obtaining the product
D. Making sure customers will want to purchase the same product or service again in the future
E. Selling products that generate the least amount of customer returns or complaints

Sagot :

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