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Which best expresses former Colgate CEO Reuben Mark's thoughts on vision?
a. Keeping the vision simple will never rally everyone to the corporate banner.
b. It's essential to drive home different messages in different cultures.
c. Elevated missions or visions will alienate international markets.
d. It's becoming less important that a clear mission make sense internationally.
e. Pushing one vision globally is essential.

Sagot :

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