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Jenna only purchases designer jeans and high-priced stilettos endorsed by her favorite entertainers. On top of that, her attitudes and values are shaped by specific statements made by these celebrities. She also supports causes and charities the celebrities endorse. This illustrates how consumer decision making is influenced by
Multiple Choice
a. Geographic segmentation
b. Cognitive dissonance.
c. A reference group.
d. Marketing mix variables.

Sagot :

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