Clearchrome Faucets is a manufacturer of a popular line of faucets in Canada. The company has no presence in the U.S. And has been in discussions with Maple Leaf Bath, a much larger distribution company that is based in Canada but with an extensive distribution network in the U.S. The larger company has offered to add Clearchrome Faucets to their product catalogue for a share of the profits on all sales. What is this indirect exporting approach commonly called?
a. Export riding
b. Piggybacking
c. Brand sharing
d. Co-listing

Question

05-07-2024
Business

Answered

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Clearchrome Faucets is a manufacturer of a popular line of faucets in Canada. The company has no presence in the U.S. And has been in discussions with Maple Leaf Bath, a much larger distribution company that is based in Canada but with an extensive distribution network in the U.S. The larger company has offered to add Clearchrome Faucets to their product catalogue for a share of the profits on all sales. What is this indirect exporting approach commonly called?
a. Export riding
b. Piggybacking
c. Brand sharing
d. Co-listing

Sagot :

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