At Westonci.ca, we make it easy for you to get the answers you need from a community of knowledgeable individuals. Get detailed and accurate answers to your questions from a community of experts on our comprehensive Q&A platform. Experience the convenience of finding accurate answers to your questions from knowledgeable experts on our platform.

You are attending a local Chamber of Commerce event when the person you are talking tells you about a new business idea he has. He is planning on opening a "mobile coffee shop" which is a converted caravan and he plans to drive to events and busy locations and sell barista made coffee. As a recent Marketing graduate he values your opinion about the idea. What would you consider when assessing the viability of the strategy?