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Zoran wants to buy a pair of sunglasses he can wear when is riding his bicycle in competitions. He wants sunglasses with a rubberized nose piece, bullt - in anti - fogging technology, and that can block light from all angles. Based on the MultiAttribute Approach, the criteria for his decision appear to be based on:

A. Attitudes of others
B. Routine response behavior
C. Marketer - dominated information sources
D. Product attributes
E. Evoked set finalists

Sagot :

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