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The Chamber of Commerce President, David Jackson, appeared on 99.1 and 100.7 FM morning radio shows in Boone, chatting with the morning DJ about Chamber of Commerce activities for the summer. When he mentioned the upcoming, first - ever Boonerang Festival and what musical acts would be appearing, this was a form of___
a. A trade allowance
b. Product placement
c. None of the answer options is correct
d. Publicity
e. A continuity program