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During which product lifecycle stage are production and marketing costs high and sales volume low?

A. Maturity
B. Growth
C. Decline
D. Introduction

Sagot :

GinnyAnswer

Final answer:

During the Introduction stage of the product lifecycle, high production and marketing costs with low sales volume are typical.


Explanation:

During the Introduction stage of the product lifecycle, production and marketing costs are high while sales volume remains low. This is due to the initial investment required for launching a new product and building awareness in the market.

For example, when a new smartphone is introduced, the company incurs significant expenses in research, development, production, and marketing before sales start picking up.

In this stage, companies aim to create demand and establish a customer base, which gradually leads to increased sales and transition to the Growth phase.


Learn more about Product Lifecycle Stages here:

https://brainly.com/question/31980737


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