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Nasreen Patel is the newest member of the marketing team at Office​ World, an office supply store chain in the United States. Nasreen has been hired to help the company alter its marketing campaign to better suit the needs of potential international customers. Nasreen suggests changing the​ company's current,​ long-time ad slogan when marketing in foreign​ countries, but several members of the team disagree. Which of the following would BEST strengthen the argument for changing the current ad slogan when marketing in foreign​ countries?
A. Other office supply companies have decided to change their ad slogans when marketing internationally.
B. Foreign ad slogans can often be difficult to understand for many​ U.S.-based customers.
C. Advertising themes often lose their original meaning in translation or convey unfavorable interpretations.
D. Prospective customers in foreign countries in which Office World plans to advertise know very little about the company.
E. Many expressions in U.S. English are based on sports or military terms and pose problems for​ non-U.S. business people.

Sagot :

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