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A/B testing is a method of testing in which:

a. Digital marketers make subtle changes to an ad's copy and other elements to find the most effective layout.
b. Digital marketers test the same campaign on two different platforms.
c. Consumers are asked to pick between two different ads.
d. Digital marketers change their own advertisement's copy and other elements to resemble their competitors' advertisements more closely.

Sagot :

GinnyAnswer

Final answer:

A/B testing is a method used by digital marketers to compare and optimize campaign performance based on consumer responses.


Explanation:

A/B testing is a method used by digital marketers to compare two versions of a campaign to determine which one performs better. It involves making subtle changes to elements like ad copy to find the most effective approach. This method helps in optimizing marketing strategies by analyzing consumer responses and improving campaign performance based on data-driven decisions.


Learn more about A/B testing in digital marketing here:

https://brainly.com/question/33447654


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