The concept illustrated in the example is the foot-in-the-door effect, where a small initial commitment leads to increased compliance with larger requests.
The concept illustrated in the provided example is the foot-in-the-door effect. This technique involves starting with a small request and then escalating to a larger one, leveraging the principle of consistency to increase compliance.
In the case of the petroleum company, continuing to promote and finance an unsuccessful plan despite its failure aligns with the foot-in-the-door strategy. By initially committing resources to stop the oil flow and persisting with the efforts, the company may feel compelled to maintain consistency and support the plan further.
By using the foot-in-the-door technique, the company might subtly influence stakeholders to remain invested in the initiative, even in the face of setbacks, due to the psychological drive to uphold their initial commitment.
https://brainly.com/question/41262296
