How Luther Went Viral - Impact of the Printing Press Read the excerpt below and answer the questions on the right and the question at the end. Answer these questions reflecting on the CONTEXT of this document. The following is an excerpt from an article titled, “How Luther Went Viral.” The full article was printed in the December 17, 2011 print edition of The Economist magazine. There was no author attributed. Introduction What does it mean for something to go “viral”? The start of the Reformation is usually dated to Luther's nailing of his “95 Theses on the Power and Efficacy of Indulgences” to the church door in Wittenberg on October 31st 1517. The “95 Theses” were propositions written in Latin that he wished to discuss, in the academic custom of the day, in an open debate at the university. Luther, then an obscure theologian and minister, was outraged by the behaviour of Johann Tetzel, a Dominican friar who was selling indulgences to raise money to fund the pet project of his boss, Pope Leo X: the reconstruction of St Peter's Basilica in Rome. Hand over your money, went Tetzel's sales pitch, and you can ensure that your dead relatives are not stuck in purgatory. This crude commercialisation of the doctrine of indulgences, encapsulated in Tetzel's slogan—“As soon as the coin in the coffer rings, so the soul from purgatory springs”—was, to Luther, “the pious defrauding of the faithful” and a glaring symptom of the need for broad reform... Paragraph 1 Determine the meaning of the following words, using context clues in this document. Indulgence - Purgatory - Although they were written in Latin, the “95 Theses” caused an immediate stir, first within academic circles in Wittenberg... In December 1517 printed editions of the theses, in the form of pamphlets and broadsheets, appeared simultaneously in Leipzig, Nuremberg and Basel, paid for by Luther's friends to whom he had sent copies. German translations, which could be read by a wider public than Latin-speaking academics and clergy, soon followed a