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The Category Profile that involves evaluating the major forces and trends that are impacting an industry: including pricing, competition, regulatory forces, technology, and demand trends is called the:

Sagot :

Answer: External Industry Analysis

Explanation:

External Industry Analysis simply refers to the examination of the industry environment of a particular company such as its dynamics, competitive position, history etc.

The external industry analysis on a macro scale has to do with examining the factors like technological, political, demographic, and social analysis. External industry analysis is vital as it shows the threats and the opportunities that exist in a particular industry and can also be used to determine growth of an organization.

The term that explains Category Profile and its relationship with evaluation of major force as well as trends that has impact on a particular industry such as competition, technology as well as price is called External analysis

  • External analysis can be regarded as Category Profile which helps in the evaluation of factors such as forces and trends and how they influence a particular industry.

These forces could be;

  1. technology
  2. pricing
  3. competition
  4. regulatory forces

Therefore, External analysis examine the environment of an industry and determine the opportunities as well as  threats in a particular industry.

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