To understand the power of color in relation to brands, we can associate each color given with a brand that uses that color:
- Red: Coca-Cola.
- Blue: Linked In.
- Black: Nike.
- Yellow: McDonalds.
- Orange: Nickelodeon.
- Green: Seven Up.
Power of color
The power of color in relation brands means that colors have the power to represent emotions in the people who consume brands. Colors can even change your mood or make you feel something specific.
For example, red is often related to stimulation, which can be related to hunger and that is why a brand like Coca-Cola could have selected the red color to identify their brand.
The same thing happens with every color, blue is identified with reliability because it resembles the sky, black with luxury, yellow with positivity because it resembles the sun, orange is related to warmth and green with nature (in the case of Seven Up, it can mean that it is the 'most natural' one of the sodas because it has lemon).
Check more information in the following link https://brainly.com/question/1205474?referrer=searchResults
