3. The customer's current television breaks the week before the Super Bowl. The customer is supposed to have a Super Bowl party and needs a new TV so the
guests can watch the big game. Which phase of the customer life cycle does this example best represent?
O A. Phase 4 - The customer likes or doesn't like their customer experience
O B.Phase 1 - Customer has a want/need
C.Phase 3 - Customer goes to the store to buy the item
O D. Phase 2 - Customer loyalty life cycle