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Howard Cooper of Owens Corning Fiberglass talks to David Weekley, a homebuilder, to find out how much fiberglass insulation he intends to use in building homes during the next year. Howard then multiplies that number by the total number of builders in the territory. He is using a ____ approach to measure sales potential.

Sagot :

Tundexi

A buildup approach is used by Howard to find out how much fiberglass insulation to use in building homes

What is a buildup approach?

This refers to the method of calculating an market's revenue potential by recognizing the number of probable purchasers in the market and ther purchaser's requirements as well.

Hence, this same approach is used by Howard to find out how much fiberglass insulation to use in building homes.

Read more about buildup approach

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