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Sagot :
In a print advertisement, items used to identify the sponsor of the ad, such as the company logo or USP, are referred to as Brand elements.
What is a brand?
- A brand is any feature that distinguishes a seller's product or service from that of other sellers' products or services.
- It could be a word, a phrase, a symbol, a design, or anything else.
- Brands are used in business, marketing, and advertising to create and protect brand equity for the well-known product, which is advantageous to the brand's consumers, owners, and shareholders.
- Brand names and generic or retail brands can occasionally be differentiated.
What is Advertising management?
- Advertising management is a purposeful administrative process designed to oversee and control the various advertising initiatives that are a part of a campaign to connect with a company's target market and, ultimately, have an impact on consumers' purchase decisions.
- Since marketing communications only make up a small part of a company's promotional mix, they must be paired with advertising.
Learn more about Advertising management here:
https://brainly.com/question/8051743
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