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Sagot :
Differentiating among customers in terms of both their needs and their value to the company is the second step in one-to-one marketing.
One-to-one marketing denotes a strategy that ensures personalized interaction with individual consumers. This emphasizes personalization of interaction, which in turn enhances customer loyalty and return on marketing investment. The advantages of one-to-one marketing include customer retention, enhancement of sales, good implementation of upselling and cross-selling, increased ROI, and enhanced customer trust and customer base.
There are four major steps for putting up an efficient, one-to-one marketing strategy. They are- identifying the customers, differentiating among them, interacting with them, and customizing the commodity or service to fit each customer's needs.
Learn more about marketing strategy: brainly.com/question/3506116
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