The company's attempt to sell the product being tested through normal distribution channels in test market cities is known as the standard test market.
What is Standard test market ?
- Test markets allow marketers to test new ideas before incurring the expense and risk of a national launch.
- Standard test markets, controlled test markets, and simulated test markets are the three types of test markets.
- Standard Test Markets are similar to traditional national marketing campaigns in that they are conducted in a small number of cities that are representative of the national market.
- In these test cities, the marketer does everything that it would do in the national market. The product is sold to distributors and retailers by the sales force.
- Marketing mix strategies are developed and put into action. To assess the performance of the test market, the marketer tracks sales, conducts consumer and distributor surveys, and monitors in-store activity. The results are then compared to those of the national campaign.
To learn more about Standard test market, refer to:
brainly.com/question/14726018
#SPJ4
