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advertisers who pay only for a visitor who has expressed an interest in their ads use which performance measure?

Sagot :

laroo58

Answer:

Cost per click

Explanation:

They pay per click they get on their ad.

sikania91

Advertisers who pay only for a visitor who has expressed an interest in their ads use the performance measure known as Cost per Click in online advertisement.

Cost per Click or Pay per Click is applicable for online advertising performance measurement where the visitor expresses the interest over the advertisement by clicking it. The advertisement is usually attached to a website and only charged to the advertiser once clicked by a visitor. As for offline advertising, the revenue generating performance is measured by how many business cards collected (= Cost per Card), or catalogue distributed (= Cost per Catalog), or the number of individual participating in an advertisement event (=Cost per Festival).

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