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a manager utilizes contribution margin matrix analysis to evaluate her menu. what would be a good marketing strategy to use on an item she determines is very popular but has a low contribution margin? a. reduce the item's price b. reduce the item's prominence on the menu c. remove the item from the menu d. promote the item well

Sagot :

If she finds an item that is really popular but has a low contribution margin, lowering its prominence on the menu might be a smart marketing move.

The correct option is (b)

What is marketing?

Marketing is the process of discovering, developing, and delivering value to satisfy a target market's needs for products and services, possibly involving a choice of a target market; Product placement in media or with people thought to have the ability to influence other people's purchasing decisions; the operation of advertising campaigns; participation in trade shows and public events; the design of products and packaging attractive to consumers; the definition of terms of sale, such as price, discounts, and return policies; agreements with retailers, wholesale distributors, or resellers; and attempts to create strategies that could help. The seller, who is often a retailer or manufacturer, is responsible for marketing.

To learn more about marketing, visit:

brainly.com/question/25754149

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