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Social psychologists have used the bogus stranger paradigm to study the effects of similarity on liking.
The bogus stranger paradigm employed a scientific method. The goal was to investigate the relationship between attraction and similarity and dissimilarity. The degree of likeness was the manipulated independent variable in the fundamental study, while expressions of love for the made-up person were the dependent variable.
The tendency for people to think favorably of others who show them favor explains reciprocity of liking. In essence, we like those who claim to like us. We are more likely to be convinced by individuals we like and those we aspire to be like, according to the like principle.
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