There are several things that may be referred to when you talk about the quality of your advertisement. The three main factors that is to be determine quality is ads relevence, good click through rate expected, visitor experience on page.
It is a measurement of how well our keyword and advertisement relate to each other. It helps to measure the usefulness and relevance of our landing page to someone which clicks on your advertisement.
If we want focus on three main factors that determine ad quality are expected clickthrough rate, landing page experience, and ad relevance. The higher rate landing page tends to feature text related to search terms and it is better to organized.we need to regularly monitor your campaign performance reports.
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