Answered

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If a ski apparel company decides that the warm climate does not make Florida an ideal location for a new retail outlet, what type of segmentation are they basing this decision on?

A. Geographic segmentation
B. Behavioral segmentation
C. Psychographic segmentation
D. Demographic segmentation

Sagot :

GinnyAnswer

Final answer:

The ski apparel company's decision is based on geographic segmentation.


Explanation:

In this scenario, the ski apparel company is basing their decision on geographic segmentation. Geographic segmentation involves dividing the market based on physical locations such as region, city size, or climate. By recognizing that the warm climate of Florida may not align with their target market for ski apparel, the company is utilizing geographic segmentation to make informed decisions.


Learn more about market segmentation here:

https://brainly.com/question/36367947


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