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Sagot :
Product Placement is not an example of mass and targeted media strategy.
Advertising goods or brands to a wide range of audiences is known as mass marketing. It's important to reach as many individuals as you can, whether or not they are interested. Advertising on television and radio are common examples. Target marketing, on the other hand, focuses on more focused audiences. One tactic to reach the maximum number of potential clients is mass marketing, which ignores niche demographic variances in favour of focusing on the largest segment of the market. The marketing strategy uses conventional radio, television, and print advertising to target high sales volumes at lower prices. Product placement, also referred to as embedded marketing, is a marketing strategy in which allusions to particular brands or products are inserted into another work, like a movie or television show, with the express purpose of promoting them.
Learn more about the mass marketing here:
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the complete question is :
which of the following is not an example of mass and targeted media strategy?
a) Product Placement
b) Public Relations
c) Outbound Advertising
d) Print Media
e) Online Word of Mouth
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